Literature Review Example | Topics and Well Written Essays - 1250 words

Literature review Example 80). For example, a 24/7 customer support service is available to customers in case of online businesses which is not there usually in case of traditional businesses. If we talk about online clothing sale business, we can say that it is a wonderful approach towards such business as it provides benefits for both customers and the company in terms of increased convenience for customers and increased customer base for the company. E-retailing actually started in 1997 by Dell computers. Today, there are a large number of companies that are doing their businesses online, such as, The Outnet, E-bay, and Amazon. The Outnet is one of the most successful UK clothing e-retailers. The company operates its business online and offers a wide range of luxury clothing products, such as, bags, shoes, clothes, and other garments to the customers. To ensure efficient working of business processes, the company has implemented an efficient management information system that keeps the business information up-to-date. The information system makes use of information technology tools for the processing of information and generation of reports (Earl 1996). As Oz (2009, p.9) states, â€Å"Information is the lifeblood of any organization†. ... Almost every company having online presence needs to manage the details of business processes and other information in the database in order to carry out the business processes effectively. According to Stahl (2008, p. 1), management information systems promote efficiency and effective control of business processes. The Outnet would have been a failure without the implementation of information system because it is a customer-oriented company and needs to be efficient in managing the information about customers’ orders and payments. Therefore, information management is one of the basic needs of an online retailer company in order to succeed in today’s competitive environment. If we talk about the benefits of online shopping for customers, we can say that customers find it very easy and convenient to do online shopping as it saves them a lot of time, energy, and money in terms of reduced traveling costs. Similarly, in today’s busy world, customers do not have much time to go to stores physically and spend a lot of time to select and purchase clothes. They prefer to do online shopping because they can do it from anywhere and any time. They do not have to dedicate some part of their time for shopping; rather they can do it while doing other personal or professional life activities. For example, people can do online shopping within the break they usually get in office hours. Similarly, a woman can check out latest clothing fashions on the websites of online companies while doing household activities. Moreover, they can also easily search many other alternatives to choose the best bag, a pair of shoes, or any other clothing product. A