Effect of YouTube on news media Essay Example | Topics and Well Written Essays - 500 words - 1

Effect of YouTube on news media - Essay Example It is true that the new media is to a great extent democratic in its approach; still, there is no denying the fact that the new media is as vulnerable to doubtful news manipulation and sensationalism as the traditional news media. As per the surveys conducted in 2007, YouTube is the most visited website in the world, shadowed by only a few new media giants like Google.com, Yahoo.com and Baidu.com (Christensen, 2007, p. 36). Websites like YouTube have definitely democratized the process of news dissemination in the sense that they allow anyone to upload the news content without being censored, monitored, controlled or manipulated. However, YouTube is as much exposed to being exploited by the unscrupulous sources to broadcast falsified and objectionable content. YouTube amply allows the sources affiliated to unrestrained sensationalism to play with the viewer discretion and emotions. One of the most infamous examples in this context is that of ‘lonelygirl15’, a teenage blogger by the name of Bree, whose video clip revelations about the troubles and tribulations of growing up in modern times attracted gargantuan internet traffic of more than 37 million viewers on YouTube (Christensen, 2007, p. 37). To begin with the phenomenon signified the power of the new media, allowing a teenager with a webcam and a computer, sans media background being able to make millions of people around the world listen to what she had to say (Christensen, 2007, p. 37). However, it was in 2006 it was revealed that ‘lonelygirl15’ was the creation of two California based filmmakers (Christensen, 2007, p. 37). The final word was that though the falsity of the ‘lonelygirl15’ was revealed, the video clippings had astonishingly succe eded in creating a huge fan following for the internet celebrity, which could have been practically translated into favorable business ventures and endeavors. Thus YouTube has conclusively democratized the news media, yet